“My Pillow” Reaches $1 M Settlement With 10 California Counties

If you watch TV at all, you’ve no doubt seen the ads for My Pillow. It’s supposed to be the pillow of the gods; the best darn tootin’ pillow around. And at $90 a set, you’d think it would be. But district attorneys from 10 counties in California say the Minneapolis-based company misled consumers about what the product actually does and, last week, they reached a settlement with the company for $1,095,000.

That’s like 20,000 My Pillows.

The manufacturer put its foot in its mouth when it claimed the product could help with fibromyalgia, sleep apnea and restless leg syndrome. (There’s no evidence of this at all.) Alameda County D.A. Nancy O’Malley sued. Joining the lawsuit were the counties of Marin, Monterey, Napa, Orange, Santa Clara, Santa Cruz, Shasta, Solano, and Sonoma.

The settlement includes $995,000 in civil penalties and another $100,000 in contributions to California nonprofits that provide shelter for the homeless. Pillow or no pillow, that's got to be keeping somebody up at night.